Nintendo Video Game

BeomSeokChang FukumiWatanabe Elisa Yoshigoe Japanesemultinationalconglomeratecoorporation Consumers elecronics( audio visual &gaming), Revenue-$70,303 billion USD. (2007) Sale-11/11/2006 in Japan, Media –Blu-ray, DVD, CD, Super Audio CD Official Price (USD) Play Station 2? multinational corporationfounded in handmade hanfudacards. Headquarters Game Boy line, Color TV Game, NES, •Famincom, Nintendo Entertainment The Famicomwas released in Japan on Ju ly 15,1983. Bolstered by its success in Wiiera •Nintendo had struggled before it released Wiiin November •Why Wii? In contrast to rivals like Sony Corp. and MicrosoftCorp., games. Region / Units shippe d / First available on as of March 31, 200 8 / November 19, 2006 rch 31, 2008 / December 2, 2006 Other regions / 7.94 million as of Ma of March 31, 2008 / -Since launching the Wiiconsole in November 2006, Nint endo has sold 24.5 million Wiis, compared with Sony, about 13 million PlayStation 3 e same period Continuing Wiiera •Nintendo is branching out •Nintendo said it expected •Price Discrimination- •Wii: •PS3: •Other Pricing Strategies: Scalping, Bundling {(Wiiconsole + Fitness board) or (console + Japan …Price went down. •Wii …Why didn’t wiiprices go up even though Wiiwas so popular? •Nintendo assumed demand is price elastic •Due to new customers’income elasticity? •Nintendo’s branding strategy: cheap, able-to-have-fun, consoles online Wiivs. PS3 Wiiis rarely available at almost all WiiTracking Websites These tracking websites are updated several times throughout the day. Also lists various types of bundles available and the prices of these different choices. would track the stock of the Wiiat a Wiitrack.com-$9.95 to register. It gives “full access to the Wiitracking service and in most cases will be able to locate a Wiiin Wiitracker.com-No charge. Updates several • Very similar to the websites that track the Very similar to the websites that track the Wii Wii . . • • Lists the different bundles available, the Lists the different bundles available, the prices, and the status of the stock. prices, and the status of the stock. • • These websites for PS3 were extremely These websites for PS3 were extremely popular when the demand was through the popular when the demand was through the roof, in the winter of 2006. roof, in the winter of 2006. • • Now, it isn Now, it isn ’ ’ t visited as often although the t visited as often although the stock remains low, probably because it is stock remains low, probably because it is in stock in most stores. in stock in most stores. Ps3finder.com-Similar format as wiitracker.combut the difference of demand is obvious. It shows that the Wiiis hardly in 1) There are more Wiitracking websites Wii. Wiiis still low in stock. 3)Price range of Wiibundles: $250-$700 MUCH longer for Wii(~110) than PS3 (~29). Scalping Wiiand PS3 http://www.craigslist.org/a As of Sunday, April 27, 2008 [Total: 316 units] As of Sunday, April 27, 2008 [Total: 42 units] units Apr 18, 2008 -Apr 24, 2008 Price Search Filter: Start Price $200 -$2,500 End Price $200 -$2,500 Start Price: $355.01 PLAYSTATION®3 80GB $499.99 PLAYSTATION®3 40GB $399.99 Apr 18, 2008 -Apr 24, 2008 Price Search Filter: Start Price $200 -$2,500 End Price $200 -$2,500 Start Price: $302.33 $249.99 Terapeak.com Highest priced sold items -Wii Terapeak.com Highest priced sold items –PlayStation Terapeak.com Period A few personalized comments on •“When the Wii'swent on sale even saw some old Chinese ladies walk out with a “Chinese Students Horde Wiisin Tokyo.” April 28, 2007. CheapyD. http://www.cheapassgamer.com/forums/showthread.php?t=13615 WiivsPS3 -PS3 •They were even selling this consol with negative •They say that to enjoy the real quality of Blu-lay, •On their TV commercial they mostly use their •Their focus is not the quality of graphic, •Most of their TV commercials show that anyone •They show the scenes that people play the game with Wiihaving fun time. You can even •They compare Wiito Wiiis funny and •Based on the number of consoles sold: •PS3: 9,262,519 •Wii: 21,152,908 •As of April 29 , 3:45 pm. •Although sales figures show that Wiiis dominating the •PS 3 will be releasing a new 80GB bundle which will •It is too early to forecast because it has only been 2 •Links to youtubefor the commercials :