Nintendo Video Game

2011 GAMePRO MeDIA KIT lllCGAbEegdCCdb AN eNGAGeD AUDIeNCe DeLIAeReD NGAGING , C ONNeCTING NTeRTAINING , ORMING G S 2011 GAMePRO MeDIA KIT lllCGAbEegdCCdb A pioneering brand in gaming media for 20 years, GamePro Media produces online, print, social media, and in-store products that engage, connect, entertain, and inform gamers. As a progressive and integrated media brand, GamePro continues to evolve to meet the needs of discerning video game enthusiasts. By pairing its online and oline proper ties, GamePro Media is able to deliver content to readers in ways that are optimized to each medium; online content is updated throughout each day, and the community is engaged constantly through social media updates on Facebook and Twitter. The print product is positioned as a premium environ ment where products can be showcased for dis cerning readers that wish to dig deeper into topics before turning to the online community for further discussion. Online - GamePro escapist The GamePro Escapist Media Group attracts millions of active, social, and vocal young men who relish sharing their opinions with their ever-expand ing network of friends. GamePro.com GamePro.com gives guys instant access to an avid community and to frank, insightful commentary on games and gaming culture. The site’s crisp, modern design mirrors its mature voice, and its provocative articles spark stimulating forum discussions. Updated daily, the site also features breaking news, previews, reviews, screenshots, and videos. Nonstop site, Facebook, and Twitter posts keep users tuned in by quenching their thirst for quick-hitting news and views. The Escapist (EscapistMagazine.com) The Escapist is a popular mouthpiece for the gaming generation attracting millions of fans with its award-winning content. The site captures and celebrates the video-game world’s contempo rary lifestyle and diverse culture with its in-depth features and intriguing articles authored by leading video-game authorities, renowned original video programming, engaging forums, and innovative social-media elements. Premium Partners The GamePro Escapist Media Group serves mil lions of gaming enthusiasts a unique array of spe cialized gaming sites featuring premium content. Beyond GamePro.com and The Escapist, partners include such popular sites as Bitmob, the Global Gaming League, WarCry, and Neoseeker. properties provide purchasing information to 25 MM U.S. gamers each month and serves vehicle for over 100 trusted brands. Information on all of GamePro Media’s properties is available at GameProMedia.com. GamePro Media 2011 GAMePRO MeDIA KIT lllCGAbEegdCCdb Total Monthly Unique Aisitors: MILLION (U.S.) MILLION (W.W.) comScore Oct. 2010 GamePro Escapist - Potential Reach Gender: Age: 1834 Income: HHI: $60K+ 54% Purchase Power: Purchase 12 games per year {54%} buy mainly or new games {28%} plan to purchase a laptop or computer in the next 6 months {49%} go to see a movie at least once per month {74%} bought a DVD or Blu-ray in the last GamePro/Escapist online user survey September 2010 Ge B The NUMBeRS: GamePro.com, escapistmagazine.com Premium Partners 48% 10% 24% 18% GamePro/Escapist online user survey September 2010 35 + 25-34 18-24 under 18 2011 GAMePRO MeDIA KIT Standard Ad Units Leaderboard Half Page Welcome Mat Skyscraper Ad Size 300x250 300x600 700x500 700x500 160x600 Supplied or We Create ROS CPM $13 $11 $11 $17 $13 Platform Doors Home Page Premium Roadblock Leaderboard/Half Page Corner Peel Video Wall / Overlay Ad Size 300x600 or 300x250 Supplied or We Create We Create We Create We Create ROS CPM Platform Doors $1,000 per day $1,500 per day $2,500 per day $3,000 per day Home Page $2,000 per day $3,500 per day $4,500 per day $5,000 per day Pre-Roll Interactive Overlay Click to Site Overlay Ad Size 400x300 Supplied or We Create ROS CPM Non-Standard Ad Units Graphic with Text Link Pick of the Week Badge Countdown Clock Standard Sweepstakes Ad Size 100x72 Supplied or We Create We Create We Create We Create We Create ROS CPM $1,000 per Day $2,000 per Day $1,500 per Day $10,000 plus prizing Targeting Available: Genre, Platform, Title, Section Ad Size 300x250 Supplied or We Create ROS CPM $1,650 per week GamePro Media Online Rate Card GPRO Contacts: Brent Martyn VP, Sales Tel: 415.974.7376 bmartyn@gamepro.com Jessica Reback Sales Director, Southwest/east Tel: 415.974.7384 jreback@gamepro.com Sales Director, Northwest Tel: 415.974.7323 ngeist@gamepro.com Richard Chua Account Executive Tel: 415.974.7310 rchua@gamepro.com Adrian Frieg Ad Operations Manager Tel: 415.974.7308 afrieg@gamepro.com 2011 GAMePRO MeDIA KIT lllCGAbEegdCCdb GamePro Magazine: One of the most respected brands in the video-game industry, GamePro feeds young men’s hunger for sharp, thought-provoking content about the people and culture of gaming. The magazine presents compelling articles on diverse topics such as introducing comedy into video games, the rise of Facebook gaming, the environmental impact of video-game development, and the only wine made by a gamer for gamers. Game Pro’s strong voice, clean design, wall-worthy visuals, and people-focused features provide a gratifying deep-dive for discerning readers. UICK S TAT S: 2,454,000 readers per month (intelliQuest 2010) Play video games more than 15 hours per week (GamePro reader survey, Dec 2009) Magazines Are Still Relevant GamePro is the fastest growing magazine in its category. Its growth, combined with its reader satisfaction and loyalty, prove that consumers still have a strong ainity for the printed word. Satisied with GamePro: 96% Likely to renew: 94% Read four out of four issues: 93% Read 80% or more of an issue: 83% Spend two or more hours a month reading an issue: 72% Keep their issue for future reference: 70% Like to relax with a magazine: 83% 2011 GAMePRO MeDIA KIT lllCGAbEegdCCdb Age: Average Age: Median Age: Gender: Income: HHI: $50K+ 56% ystem Ownership: 77% Microsoft Xbox 360 65% Nintendo Wii 60% Sony Playstation 3 58% Nintendo DS/Lite 52% Playstation Portable/PSP 45% hours per week spent playing video games: (average number) 19 RS 94% plan to renew their GamePro subscription Purchasing: {72%} either pre-order or purchase their game within the irst week of ON AVERAGE UGHT 8 GAMES IN THE LAST 6 In�uence: 92% give advice on gaming in a given month On average they give advice to 6 people The NUMBeRS: Magazine Reader Pro�le: GameStop/EB 90% Best Buy 48% Wal-Mart 36% Amazon 30% XBox Live 20% Ebay 15% GamePro reader survey December 2009 here they shop for games: 2011 GAMePRO MeDIA KIT lllCGAbEegdCCdb RATe CARD 24: 4-color 30,000 19,200 12,750 29,100 18,625 12,370 28,500 18,240 12,115 27,000 17,280 11,475 ssue Jan '11 Feb '11 Mar '11 Apr '11 May '11 Jun '11 /O Due 10/15 11/17 12/10 2/18 3/18 10/20 11/22 12/15 ale 11/30 ssue Jul '11 Aug '11 Sep '11 Oct '11 Nov '11 Dec '11 /O Due 4/15 5/13 6/17 7/15 8/19 9/16 5/18 ale 10/4 11/1 Premium Positions Inside Front Cover: 4-color rate + 45% Inside Back Cover: 4-color rate + 40% Back Cover: 4-color rate + 50% Firsth Third of Book: 4-color rate + 15% Guaranteed Position: 4-color rate + 10% GPRO Contacts: Brent Martyn VP, Sales Tel: 415.974.7376 bmartyn@gamepro.com Jessica Reback Sales Director, Southwest/east Tel: 415.974.7384 jreback@gamepro.com Sales Director, Northwest Tel: 415.974.7323 ngeist@gamepro.com Richard Chua Account Executive Tel: 415.974.7310 rchua@gamepro.com Adrian Frieg Ad Operations Manager Tel: 415.974.7308 afrieg@gamepro.com Commissions and Terms: All invoices are due upon receipt. 15% discount to recognized agencies. No commissions will be paid on invoices not paid within 90 days. Cancellation Policy: Cancellations will not be accepted after close of business of Space Close date. 2011 GAMePRO MeDIA KIT lllCGAbEegdCCdb Mechanical or Assistance contact: Jerry Wandel Tel: 415.978.3284 Fax: 415.974.7402 ad_trafc@gamepro.com hip materials to: GamePro Media Attention: Production San Francisco, CA 94107 All colors must be designated as CMYK process colors. Use of Pantone or RGB colors in ad les will result in color shifts GamePro Media cannot be responsible for color alteration of ads submitted in non- CMYK formats. Proofs: One SWOP color proof with color bars is required. We adhere to SWOP speci GamePro Media is not responsible for the quality of any advertising that is not supplied with a SWOP proof, or to SWOP specica Expiration Date: All advertising materials will be discarded six months after issue date of relative issue. FTP Instructions: Server: marco.idg-games or 206.80.3.55 Login: advertisers Password: Print peci�cations Trim Size: 8” x 10 1/2” Printing process: Perfect Linescreen: 150 Total ink coverage: Not to exceed 300% Reminders when preparing files: Build your document layout to the exact size above. mechanical specications. Full page and spread display ads must include appropriate bleed area. Please make sure that all crop, trim, and registration File must be print-ready for output and PDF/X-1a. Total ink density not to exceed 300%. File formats: PDFx1a-verified. PDF 1.3 Specication (PDF/X-1a:2001). File must be agged as trapped “yes” or “no”. MediaBox and TrimBox or ArtBox must be dened; BleedBox is optional. Recommended output intent: CGATS TR001. Please make sure all fonts are embedded Ad Sizes Live Bleed Spread-Page 15½” x 10” 16” x 10½” Single-Page 7½” x 10” 8” x 10½” 8¼” x 10¾” 1/2 Page Vertical 3½” x 10” 4” x 10½” 4½” x 10¾” 1/2 Page Horizontal At Bottom 7½” x 4¾” 8” x 5¼” 8¼” x 5¾” 1/3 Page Vertical ” x 10” ” x 10¾” 1/3 Page Horizontal At Bottom 7½” x 3” 8” x 3½” 8¼” x 3 Notes: All type and images not intended to bleed should be kept within 1/4” from trim. Placing type through the gutter should be avoided. Allow 5/8” gutter width. No additional charge for bleed. 2011 GAMePRO MeDIA KIT lllCGAbEegdCCdb Publisher’s tatement Advertisements are subject to acceptance by GamePro Media. The publisher reserves the right to refuse, alter, or cancel any advertising for any reason at any time. 2. Advertisements that run in GamePro Media publications are subject to all the terms and conditions printed on this rate card. It is the responsibility of every client and agency that places advertising in a GamePro Media publication to acquire and read this rate card, and abide by all regulations listed herein. For this purpose, copies of this rate card are made available by the publisher and may be obtained free of charge from your nearest GamePro Media sales office. 3. Advertisers are encouraged to indicate positioning preferences on insertion orders and contracts. GamePro Media will attempt to accommodate all reasonable positioning requests. When accompanied by the appropriate premium positioning charge and accepted, positioning instructions will be considered instructions to the publisher and will be treated as such. However, the publisher still reserves the right to alter a premium position for any reason at any time. Should this occur, the publisher will make every effort to offer a mutually satisfactory alternative premium position. When 2011 GAMePRO MeDIA KIT lllCGAbEegdCCdb GPRO Contacts: Marci Yamaguchi Hughes President Tel: 415.974.7322 marci@gamepro.com Brent Martyn VP, Sales Tel: 415.974.7376 bmartyn@gamepro.com Jessica Reback Sales Director, Southwest/east Tel: 415.974.7384 jreback@gamepro.com Sales Director, Northwest Tel: 415.974.7323 ngeist@gamepro.com Richard Chua Account Executive Tel: 415.974.7310 rchua@gamepro.com Adrian Frieg Ad Operations Manager Tel: 415.974.7308 afrieg@gamepro.com AIL A RESS: an Francisco, C 94107 ain Phone: 415.243.4112 Fax: 415.974.7303 gamepromedia.com