Nintendo Video Game

the games market .S. Video Game Sales 2009: Billion dollars .S. Video Game UNITSales 2009: Million units 5 10 15 Television “December [2009] sales broke all industry records and under scores the incredible value con sumers find in computer and video games even in a down economy.” Michael D. Gallagher President and CEO of ESA Source: PricewaterhouseCoopers 2010-2014 Global Entertainment and Media Outlook Percentage of US households that play video Projected Annual Growth Rate 2 out of 3 the market demographic brand power circulation the modelad partners rate card tech specs contacts sub. study demographic 69% Attended/Graduated College 69% Single/Never Married 60% Employed 48% Employed Full Time      Active Lifestyles Beyond The Games The Game Informer audience is an active and involved, heavy consumer. Game Informer readers are active, career professionals who are homeowners, car owners, and enjoy above-average incomes to support thier lifestyle. Our readers are frequent consumers purchasing electronics, sporting goods, clothes, furnishings, insurance and more. Our readers want to be entertained. They dine out, go to movies, and travel regularly.. Our readers have a passion for video games. Game Informer is their #1 source to fuel that passion. the market demographic brand power circulation the modelad partners rate card tech specs contacts sub. study That’s an official subscribers ...which is more people than the entire population of New Zealand! Over the course of 20 years, the brand power of Game Informer evolved beyond “The Final Word on Computer & Video Games” and into “The World’s #1 Computer & Video Game Magazine.” brand power the market demographic brand power circulation the modelad partners rate card tech specs contacts sub. study circulation and brand reach Good Housekeeping 4,341,426 Reader’s Digest 5,560,046 3 Game Informer Annual Impressions Through Syndication 2012 ABC Top 20 In addition to the already impressive circulation, newspapers throughout the U.S. publish Game Informer’s Reviews, Previews and Top 10 Lists in print and online on a weekly basis and expand GI’s impact and reputation. Chicago Tribune Star Tribune Richmond Times-Dispatch The Spokesman Review (WA) The Hartford Courant Philadelphia Daily News Wichita Eagle (KS) Ft. Worh Star-Telegram (TX) The Record (NJ) The Sun Herald (MS) South Florida Sun-Sentinel Belleville News-Democrat (MO) The Florida Times-Union the market demographic brand power circulation the modelad partners rate card tech specs contacts sub. study a winning model Game Informer’s approach is direct and has been for over 20 years: Sell subscriptions face-to-face in an environment where active video game players are most likely to be found...video game stores. find.” Game Informer: 7,5 Million Sports Illustrated: 3,2 Million 2,5 Million ESPN Magazine: 2,1 Million Rolling Stone: 1,4 Million Men’s Category the market demographic brand power circulation the modelad partners rate card tech specs contacts sub. study ad partners Consumer Advertising Partners the market demographic brand power circulation the modelad partners rate card tech specs contacts sub. study of subscribers have made a purchase MEAN: 1/2 to 1 hr........................................................ Less than 1/2 hr................................................. Don’t even read it.............................................. independent subscriber study Reading Game Informer Read at least Half or More of Every Issue 45% read all or almost all 23% read about three quarters 18% read about half 8% read about a quarter 6% skim only 0% don’t read the market demographic brand power circulation the modelad partners rate card tech specs contacts sub. study independent subscriber study are very satised with GI and enjoy reading the magazine each trust Informer’s reviews. agree GI provides of subscribers have made a purchase of subscribers agree that the ads in GI provide them with important information about products. over 6.3 Million Game Informer readers subscribe magazine. inuences their purchases. Do you plan to renew your subscription to Game Informer Yes......................................67% Not sure..............................31% Why did you initially subscribe to Game Informer For magazine & discount.......65% For the discount only.............29% Affinity What other video game publica tions do you read regularly? (at least three out of four issues) Ofcial Xbox Magazine...........15% PlayStation Ofcial Magazine.12% the market demographic brand power circulation the modelad partners rate card tech specs contacts sub. study independent subscriber study Purchasing Habits 9% Every Day 14% 2-3 days per week 8% 4-6 days per week 24% Once a week 21% Once every 2 weeks 13% Once a month 6% Once every 2 or 3 months 3% Less than once every 2 or 3 months MOST IMPORTANT SOURCE when deciding which computer/video games/systems to purchase: 92% Personal experience/preference 72% Friends/word of mouth 61% Magazines 56% Websites 24% TV ads Game Informer Readers CURRENTLY OWN: 66% ation 3 PSP 28% PSP Go 2% Nintendo DSi DS Lite Wii x 360 Game Informer Readers PLAN TO BUY* 11% ation 3 PSP 4% PSP Go 3% Nintendo DSi 5% DS Lite 3% Wii x 360 *in the next 6 months NEW GAME PURCHASE HABITS: 49% Pre-order 16% Purchase with the first week 17% Purchase within the first month 16% Wait more than a month to purchase 2% Does not apply/does not purchase new games PURCHASING SOURCES (computer/video games including handhelds and video game systems) Best Buy...........................47% Wal-Mart........................46% Amazon.com..................29% the market demographic brand power circulation the modelad partners rate card tech specs contacts sub. study 24X 36X Full Page $180,584 $169,918 $153,478 1/2 Page $108,341 $101,964 1/3 Page $83,053 $78,151 $70,593 & W Full Page $162,519 $135,915 $122,753 1/2 Page $97,506 $81,552 $73,652 1/3 Page $74,758 $62,515 $56,459 2nd Cover Spread Earned Rate + 25% 3rd Cover Spread Earned Rate + 20% TOC-RHP Page Earned Rate + 15% 1-1/2 Masthd SpreadEarned Rate + 15% First Form Earned Rate + 15% Guaranteed Position Earned Rate + 10% the market demographic brand power circulation the modelad partners rate card tech specs contacts sub. study 2012 specs and closing dates \r \f\n\t \n\t\b\f\r\r\n \b\n\n\n
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\b\n €„\n…\r†\n \t\b  ­\t\b  ‚…ƒ \r\n\n\r\n\r ‚„\n…\r†\n \t‡  ­\t\b  MTximhm Iak 7eafigl- 300% • LiaefVeeea- 133lci If proofs are not provided with materials, Game Informer assumes no AILING & S HIPPING I NSTRUCTIONS For all mechanical materials/specification questions contact: 6hegif 9hag • CebWhVgiba 7ieeVgbe ERTISER F URNISHED P IECES Standard trims for inserts are as follows: Standard full size insert: ” trim on all faces – finished size of 9”x10 Less than full-size insert: on gutter and foot, on gutter for binding Questions Contact: geW KTgmhag • 6ieVhlTgiba FeeiiVef tel: (612) 486-6107 fax: (612) 486-6101 ted@gameinformer.com IGITAL F M ATERIAL R PDF/X1-a (preferred format) contact production first if you plan to submit other file formats CONVERT: All Spot colors need to be converted to CYMK colors before out put to PDF-X1a. REGISTRATION: Standard registration marks and crop marks must be included and they should appear at least 1/8” outside of the trim area to avoid overlapping creative. Pages should be centered and cropped to page trim size plus bleed. MEDIA: CD-R (ISO9660 and MAC), DVD-R. FTP: username: advert password: myl@k3h0M3 PROOF REQUIREMENTS: Please submit two hard-copy proofs at 100% scale made from supplied PDF/X1-a file. For a guarantee in color reproduction, advertisers must submit TWO SWOP certified contract proofs at 100% scale (must include color bar& indicate proofing system used on the proofs) Proofs must be made from supplied PDF/X1-a file. Acceptable contract proofs are Fuji Pictro, Fuji Final Proof, Epson Contract Proof, Kodak Approval, IRIS, Digital MatchPrint. For an up-to-date list of SWOP approved color proofing systems, please visit: www.swop.org RINTING S PECIFICATIONS :                \r\f \n\t\b  \r       \n
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\r\r\r\r\r\r\r \r\n\r \r\r\r\r\r­\r\r\r\r\b\r\b €\r \r\r\r‚\r\r\r\r\r\r\r\r\b\r\r\rƒ\r\b\r\r the market demographic brand power circulation the modelad partners rate card tech specs contacts sub. study contacts Please direct all general advertising inquiries to: Game Informer Magazine ERTISING OMOTIONS Mark Burger Rachel Nimerfroh PRODUCTIO EDITORIAL Curtis Fung Production Director tel: 612.486.6058 fax: 612.486.6101 curtis@gameinformer.com Andy McNamara Editor-In-Chief tel: 612.486.6123 fax: 612.486.6101 andy@gameinformer.com Damon Watson West Coast Advertising Director tel: 310.450.3260 fax: 310.450.3571 damon@gameinformer.com Janey Stringer West Coast Ad Sales Associate tel: 612.486.6104 janey@gameinformer.com Suzanne Lang Middaugh East Coast Advertising Director tel: 718.789.0162 fax: 612.486.6101 suzanne@gameinformer.com Amy Arnold East Coast Ad Sales Associate tel: 612.486.6154 amy@gameinformer.com the market demographic brand power circulation the modelad partners rate card tech specs contacts sub. study contacts Please direct all general advertising inquiries to: Game Informer Magazine V SALES Mark Burger Rachel Nimerfroh PRODUCTIO EDITORIAL Curtis Fung Production Director tel: 612.486.6058 fax: 612.486.6101 curtis@gameinformer.com Andy McNamara Editor-In-Chief tel: 612.486.6123 fax: 612.486.6101 andy@gameinformer.com Damon Watson West Coast Advertising Director tel: 310.450.3260 fax: 310.450.3571 damon@gameinformer.com Janey Stringer West Coast Ad Sales Associate tel: 612.486.6104 janey@gameinformer.com Suzanne Lang Middaugh East Coast Advertising Director tel: 718.789.0162 fax: 612.486.6101 suzanne@gameinformer.com Amy Arnold East Coast Ad Sales Associate tel: 612.486.6154 amy@gameinformer.com the market demographic brand power circulation the model ad partners rate card tech specs contacts sub. study contacts Please direct all general advertising inquiries to: Game Informer Magazine V SALES Mark Burger Rachel Nimerfroh PRODUCTIO EDITORIAL Curtis Fung Production Director tel: 612.486.6058 fax: 612.486.6101 curtis@gameinformer.com Andy McNamara Editor-In-Chief tel: 612.486.6123 fax: 612.486.6101 andy@gameinformer.com Damon Watson West Coast Advertising Director tel: 310.450.3260 fax: 310.450.3571 damon@gameinformer.com Janey Stringer West Coast Ad Sales Associate tel: 612.486.6104 janey@gameinformer.com Suzanne Lang Middaugh East Coast Advertising Director tel: 718.789.0162 fax: 612.486.6101 suzanne@gameinformer.com Amy Arnold East Coast Ad Sales Associate tel: 612.486.6154 amy@gameinformer.com the market demographic brand power circulation the model ad partners rate card tech specs contacts sub. study MRI data contacts Please direct all general advertising inquiries to: Game Informer Magazine V SALES Mark Burger Rachel Nimerfroh PRODUCTIO EDITORIAL Curtis Fung Production Director tel: 612.486.6058 fax: 612.486.6101 curtis@gameinformer.com Andy McNamara Editor-In-Chief tel: 612.486.6123 fax: 612.486.6101 andy@gameinformer.com Damon Watson West Coast Advertising Director tel: 310.450.3260 fax: 310.450.3571 damon@gameinformer.com Janey Stringer West Coast Ad Sales Associate tel: 612.486.6104 janey@gameinformer.com Suzanne Lang Middaugh East Coast Advertising Director tel: 718.789.0162 fax: 612.486.6101 suzanne@gameinformer.com Amy Arnold East Coast Ad Sales Associate tel: 612.486.6154 amy@gameinformer.com the market demographic brand power circulation the model ad partners rate card tech specs contacts sub. study MRI data